The Rise of Eco-Conscious Celebrity Wellness
As the eco-conscious movement has grown in popularity, so has the number of celebrities embracing sustainable living practices. Of late, a few have also launched their wellness brands. And undoubtedly there will be more to come.
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Some may cynically attribute this to hopping on a trend, and, the inevitable question - does the world need another wellness brand. Hopefully, with the success of these initiatives, these personalities and brands will bring attention to better living through better choices and other products that take environmental into the equation. Here we list the most notable celebrity launches that advocate of wellness and sustainability and their aims. A follow-up of in-depth reviews will follow this post.
ALICIA KEYS Founder, Keys Soulcare @keyssoulcare
"We've partnered with a board-certified dermatologist to create clean, safe, and effective product offerings — always cruelty-free. Certified by the American Board of Dermatology, Dr. Renée Snyder works closely with Alicia Keys and the Keys Soulcare team to formulate every clean skincare offering. As the first beauty company to utilize a Fair Trade Certified™ factory, we hope to create a standard in the industry for social and environmental responsibility, empowerment, and economic development. We are Leaping Bunny and PETA certified. All our product offerings are formulated with potent yet gentle ingredients and without 1,680 substances restricted by the FDA and European Union Cosmetics Regulation Guidelines. The mission of Keys Soulcare is simple — we want to empower everyone to shine brighter. So we're proud to contribute to The HAPPY Organization, a youth-founded and led 501(c)(3) organization empowering young people through holistic education. A true lightworker, CEO Haile Thomas founded HAPPY when she was only 12 years old to help the next generation blossom into happy, healthy, informed, and activated individuals in their homes, schools, communities, and the world. Some of our vegan offerings are noted as such on the product detail page. We never test on animals and are proudly cruelty-free. The only animal ingredients or by-products used in select products are beeswax and Manuka honey. Keys Soulcare is also an approved PETA participant.
The mission of Keys Soulcare is simple — we want to empower everyone to shine brighter. So we’re proud to contribute to The HAPPY Organization, a youth-founded and led 501(c)(3) organization empowering young people through holistic education. A true lightworker, CEO Haile Thomas founded HAPPY when she was only 12 years old as a way to help the next generation blossom into happy, healthy, informed, and activated individuals in their homes, schools, communities, and the world.”
Learn More: Keys Soulcare
Image Courtesy Keys Soulcare
SCARLETT JOHANSSON Founder, The Outset @theoutset
“As a brand, we like to say that we're Consciously Clean. This means being mindful and purposeful about what we put on our skin daily. Our skincare philosophy is always to nourish and give back to the skin to preserve it for the future. Our consciously clean FORMULAS Since there is no FDA standard for clean skincare, we hold ourselves accountable. We have eliminated over 2,700 ingredients of concern from our formulas - banning those that are questionably sourced or potentially harmful - to meet the highest clean beauty standards. Sourced from the seeds of the Cassia flower, our botanical alternative to hyaluronic acid delivers immediate and lasting moisture to plump, smooth, and nourish the skin. Hyaluronic acid is a fundamental component of skin, and we wanted to recreate it naturally, plant-based. Hyaluroset™ Complex is a botanically-derived ingredient blend that provides the same moisturizing and plumping benefits to the skin. We wanted to create products that were as effective as they were gentle. At the core of these formulas is our Hyaluroset™ complex, a skin-plumping botanical alternative to hyaluronic acid. It was essential to me to provide clean solutions that work, so we included this plant-based innovation in every product." No animal-derived ingredients or by-products.
Our formulas are vegan, cruelty-free and Leaping Bunny certified." The Outset is a 1% for Planet company. The Outset is a brand developed with Kate Foster, an entrepreneur, mentor, and former beauty/fashion executive.”
No Cyclic Silicones- -texture enhancers that may cause endocrine disruption
No Gluten + Nut Allergens - common ingredients that may cause sensitivity
No Microplastics - often used as exfoliants, these pollute our waterways
No Parabens + Phthalates - preservatives linked to hormone disruption
No Polyethylene Glycol - petroleum-based compounds that may be contaminated with carcinogens
NO SLS / SLES - harsh surfactants that may cause irritation
Learn More: The Outset
Image Courtesy The Outset
JARED LETO Founder, Twentynine Palms @twentyninepalms
“Since Aesop’s inception, we have maintained a fiercely independent approach to product research and development. Our team of skilled chemical scientists works out of our Head Office in a utilitarian, custom-built laboratory – conceptualising product ideas, researching blends, and creating prototypes. We source ingredients from the most reputable suppliers across the globe, then marry contemporary technology with long-established scientific practices. We launch new products only in response to genuine needs expressed by our clients, and only after extensive research delivers formulations of the highest quality and efficacy. A sincere interest in intelligent and sustainable design extends to every aspect of Aesop’s workings. Just as meticulous research is integral to the formulation of each product, our utilitarian containers are created with utmost care to ensure they function with ease and are pleasing to our eyes. In seeking new locations, our first consideration is to work with what already exists. It is our intention to weave ourselves into the fabric of place and add something of merit rather than impose a discordant presence, and our consistent practice to use a locally relevant design vocabulary.
We’ve established a long-term partnership with the non-profit High Desert Test Sites. HDTS, co-founded in 2002 by artist Andrea Zittel, locates contemporary art in a rural setting, far from inner-city art centers, and demonstrates an ongoing engagement with the local population and landscapes. The organization is based at A-Z West, Zittel’s 80-acre Joshua Tree compound that functions as an ongoing investigation into what it means to exist and participate in our culture today. An endowment provided by Twentynine Palms will fund artist and staff support, with the intention of building an enduring creative partnership for the foundation.”
Learn More: Twentynine Palms
Image Courtesy @jaredleto
PHARELL Founder, Humanrace @humanrace
"At Humanrace, creating products for a better life means constantly working to improve our methods of making them. We are dedicated to pursuing higher quality and greater sustainability in all we do, challenging industry standards and practices at every stage of our production process. We are proud of our successes and motivated by the knowledge that there will always be areas where we can push further. Our customers' trust means everything to us, which is why we are committed to transparency about our materials, sourcing, and manufacturing practices. We craft our clean skincare formulas to the highest standards of quality and transparency, using only the most effective natural and clinical ingredients. Our formulations are vegan, fragrance-free, and cruelty-free, made without the 1,300 skincare ingredients deemed unsafe by the European Union. Our products exclude parabens, essential oils, mineral oils, and silicones and are made without rocks, nuts, seeds, or plastic particles to lower the risk of micro-tears. All of our skincare is dermatologist-tested and safe for all skin types. We take a holistic approach to creating more sustainable products and packaging. We began by crafting our bottles from over 51% post-consumer recycled landfill plastic and eliminating excess packaging elements. Our FSC-certified recyclable cartons are printed with non-toxic vegetable dyes. Our bottles are designed to be refillable. We partnered with our manufacturer to adopt a foil-sealing process that eliminates the use of over 1,200 single-use plastic caps per hour during production."
Humanrace was developed with NYC dermatologist Dr. Elena Jones.
Learn More: Humanrace
Image Courtesy Humanrace
MICHELLE PFEIFFER Founder, Henry Rose @henryrose
"Every single ingredient has been vetted against the strictest standards for health and safety known today. Together with the Environmental Working Group and the Cradle to Cradle Products Innovation Institute, we whittled down a list of 3,000 ingredients to only 300 that passed the test. We're proud to say that every Henry Rose fragrance is EWG Verified™ (a mark for health, transparency, and good manufacturing practices) and Cradle to Cradle Certified™ (one of the world's most rigorous product sustainability standards).
No phthalates
No formaldehyde
No known or suspected carcinogens
No known or suspected endocrine disruptors
We're committed to doing our very best for the planet. It's an ongoing effort, starting with sourcing materials from sustainable or renewable resources wherever possible.
Our bottles are made from 90% recycled glass and are 100% recyclable.
Our caps are made from sustainably-sourced and commercially compostable soy.
Our boxes are made from recycled corrugate paper and are recyclable.
We partnered with Breast Cancer Prevention Partners (BCPP) to give back a portion of all proceeds to research and advocacy around toxic chemicals in personal care. BCPP is the only leading science-based policy and advocacy organization focusing on breast cancer prevention, women's health, and environmental justice. As part of their efforts, BCPP created a project, the Campaign for Safe Cosmetics, which works to protect the health of consumers, workers, and the environment through public education and engagement, corporate accountability, and legislative advocacy designed to eliminate dangerous chemicals linked to adverse health impacts from cosmetics and personal care products. We are proud to partner with BCPP and work alongside other forward-thinking cosmetics companies to create a safer planet."
Learn More: Henry Rose
Image Courtesy Henry Rose
BRAD PITT Founder, Le Domaine @beau.domaine
"Le Domaine: derived of science and terroir to slow down skin aging. It combines the work of Professor Lévy, a world expert on human aging, and Professor Teissedre's research to identify the most potent antioxidants in grapes. It uses ingredients that have a 100% traceable origin to the Vallée du Rhône and are eco-extracted by natural means directly on the land by the family who has cultivated it for five generations. This process results in a standard of efficacy that is unique in the industry, with placebo-controlled clinical trials for the highest levels of accuracy. Le Domaine Skincare combines cutting-edge scientific discoveries with a thoughtful, responsible approach to formulation. Backed by groundbreaking research into human aging, the entire line is designed to slow the signs of skin aging. A serum, cream, fluid cream, and cleansing emulsion make up the product range; they are all vegan, gender-neutral, suitable for all skin types, and 96%-99% of natural origin. The aim is to imitate nature's organic cycles, where there is zero waste. Every discarded thing becomes nourishment for another. This is circularity for Le Domaine Skincare. Le Domaine Skincare's packaging uses recyclable glass bottles and jars and reusable oak stoppers derived from scraps of the vineyard's wine barrels."
Learn More: Le Domaine
Image Courtesy Le Domaine
